"But first...a message from our sponsor....."

Hahaha, heifers, I always wanted to say that. I think I’ve watched Anchorman one too many times this month.

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As you all now know, I’m co-hosting a podcast called RUNFORYOURLIFEPODCAST with my amazing coHost Shannon Pierogi. I know that’s not really her last name, but who doesn’t love a good pierogi? Ok now I’m hungry.

I’ve also recently launched my latest MOOOOOtivational venture - daily text messages (totally free to you) right to your cell phone. All you have to do is text the word run to 99888 from anywhere in North America (we’re working on international capabilities now - I hope to be able to reach the rest of you via texting soon)

I’d like to introduce you to our first sponsor, Furever Home Running. This is a company with whom I’ve worked before - I was very impressed - they handled the Ordinary Marathon that Scott Riecke and I put on together last year - Scott (from FHR) was our director - and he did a FANTASTIC AMAZING INCREDIBLE job with every single detail. How do I know this? Rumor is…sometimes I can be difficult to work with (Gasp, shock, I know, right?) He is legendary in his approach to virtual racing. Without further adieu….

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Who is FHR?

Furever Home Running is a wife/husband-owned business based just outside Austin, TX. It was borne out of the desire to help shelter animals and people. In everything we do, we believe we are making a difference in the lives of pets and people. We believe every animal deserves a safe, loving home, is provided healthcare, and has adequate food.


We also believe every person can participate in running sports regardless of perceived ability. We believe everyone’s heath is vitally important and increasing physical fitness can be accomplished by increasing self-efficacy and access to running events.

Scott Frasard and his wife, Tanya Harris (also called Mead, which is how this heifer refers to her in our podcast, LOL just so you’re not confused) , started the company in December 2017 to incorporate their two passions - running and animal rescue.

Scott overcame knee issues and arthritis through running and has completed many races, to include half and full marathons and a full Ironman triathlon. Tanya has completed half marathons and open water swim events in her efforts to become more physically fit.

What does FHR do?

Furever Home Running produces virtual races for people who want to:
- Participate in running events
- Be physically active or improve their physical fitness
- Contribute to a meaningful cause
- Help others (people and animals)

Our races span different events, to include running, biking, swimming, and triathlons, and different themes.

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We started with the Capital City Series, which spotlights each state’s capital city. The designs for this series feature a few iconic emblems of the city as well as some interesting facts about the city (so you learn as you earn bling!). Learn as you earn! We’re poets!

We also have special themed races to promote specific causes and host virtual races for others who want to put on a race of their own. All our races are low-cost and high-value; your registration gets you a bib and finisher medal and there tons of other merchandise that can be added to customize your race packet to suit your desires!

From each Furever Home Running race, we donate $5.00 to two nonprofit animal rescue groups. These groups are supported for a full calendar year and they each receive the donations quarterly. Other companies do similar charity donations, but we believe Furever Home Running does it better!

We not only say we donate money, we prove it in two ways. First, we sign a charitable pledge agreement with each organization, which is then posted on the Furever Home Running website, and each quarter we post how much money we donated along with how that money was spent by the rescue organizations. No other virtual running company goes to this extreme to provide participants the assurance their money is going to the claimed cause! Additionally, we help promote these organizations, which contributes to more direct donations, adoptions, and other support.

In 2018, Furever Home Running started the Independent Brand Ambassador program. This program attracts like-minded people who want to play a role in growing the company, which in turn increases donations to the animal rescue cause.

In exchange, Ambassadors receive perks, to include discounts, early notifications, and ability to help shape future races. When one is selected to be an Ambassador, they will receive a welcome package. This package includes:

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- A first free race registration of their choosing
- Merchandise samples (i.e., sport towel, lapel pin, coffee mug)
- Marketing materials to help spread the FHR word
- 10% discounts on all races/merchandise during their 1-year ambassadorship
- Discount codes to distribute to potential race participants

We are currently accepting interested people to become an Ambassador! Please send an email to info@fureverhomerunning.com to express interest and connect with Scott directly!

Why is FHR sponsoring Run for your Life podcast?


Furever Home Running chose to sponsor the Run for your Life podcast for a few reasons. First, there is a thread that both have in common - the desire to give and help others.

Our efforts to help people and animals bring happiness to each of us and bcombining forces, I believe we can bring more support, kindness, and satisfaction than either of us can individually.

Second, we have similar audiences. We both appeal to those who currently run, want to run, or just merely want to take better care of themselves. These are also people who naturally care for others, to include animals.

Third, but certainly not least, we empathize with the struggles Melissa and Shannon experienced and want to help bring a little happiness to their lives through acts of kindness. We believe the work they do will make a difference in others - something the world needs more of these days!


FHR website: www.fureverhomerunning.com
FHR Facebook page: https://www.facebook.com/FureverHomeRunning/
Twitter: @Furever_Home
YouTube: https://www.youtube.com/channel/UCa7PPzcy4qqvbYc4vpQyniQ

Current charities:
- Rhode Island Pet Connection: https://www.facebook.com/ripetconnectionfoundation/
- Hardeman Adoptable Animals: https://hardemanadoptableanimals.org

Ambassador program: https://fureverhomerunning.com/ambassador/

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What's MOO at Run, Heifer, Run! lately! Get it? Moo? New? HAHAHA Ok, so anyway.....

Heifers! It’s been a few hot minutes since my last post - but lots has been brewing here behind the scenes in good old HeiferLand. We’re slowly coming back into the land of the living…. YAY! Finally!

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I’ve launched a new PODCAST (click HERE for our latest podcast, with the one and only Bart Yasso, the most famous gracious humble man in the running industry!)…. and subscribe to our channel. Our podcast is called #RunForYourLifePodcast and can be found on iTunes. My cohost is the one and only Shannon LeLievre Pierangelii.


To follow our FACEBOOK PAGE, click HERE as well.

We are all about running away from what’s been holding you BACK, and running towards a new life, one you can be proud of, embrace, and be your best self. All of the people we interview have some inspiration to share, some great knowledge, many times sports related tips and tricks to help you perform your best.

We are VERY proud to currently be sponsored by FureverHomeRunning and Greecie GIrl Headbands . We have a few sponsorship slots left - if you are interested please contact me - melissa@runheiferrun.com and I’ll get back to you asap!

In the meantime, subscribe to our podcast, and enjoy. Here are a few of our podcasts that we’ve launched…

We interviewed the one and only Jeff Fleming HERE. He thinks nothing of going out and running one hundred miles. ONE HUNDRED MILES. Yeah, he’s nuts. To find him on twitter, click HERE. He’s one of the most encouraging people out there - always a kind word and a heart of gold.

We also interviewed one of our sponsors, Furever Home Running, spending some time talking with co-founder Scott Frasard. He, along with his incredible wife Mead, are doing amazing things combining fitness and their love of helping to rescue animals at risk. Have a listen HERE.

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We also interviewed a nutritionist, Nikki Golly, who filled us in on our favorite F word ever (FIBER!). Have a listen to that one HERE and follow Nikki’s page on Facebook HERE.



There’s a few others, and we have many more in the works, already recorded and set to post weekly, so make sure you download, subscribe, and share our podcast with your friends. The more, the merrier.

Stay healthy, heifer, and keep running for your life!

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LOST - Guest Blog Post from our Favorite (HE)ifer Brett


He’s back with another great blog post - here’s “LOST” from Brett…

LOST


Apparently, individuals in the UK spend an average of £4,480 on lost items with keys, phones and glasses, remote controls and money topping the charts. School children may lose 1,000 assorted items throughout their school career and the TV series LOST, to this day, remains a mystery to me in all except one facet – did LOST get, well, lost? Maybe that was the irony missed by us all and the creators are now chuckling to themselves as we discuss the outlandish permutations of the plot. Indeed, is this where the phrase ‘lost the plot’ originated? If being lost is truly defined by an inability to find ones way, or not knowing ones whereabouts then, in truth, I have been lost for the past 47 years. So why have I now found my true north?

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Relationships are tricky. The chances of finding that certain someone is akin to the chaos theory. Relationships of course extend beyond human encounters and certainly runners, in my experience, have their own special affinity/relationship with running. Like any relationship it ebbs and flows with the commonly regurgitated phrase ‘I’ve lost my Mojo’ being tweeted on a reasonably regular basis and interestingly isn’t more common during the bitterly cold winter runs. Invariably this is followed by a plethora of supporting comments and advice. However, relationships in any form are, in my opinion, only truly sustainable if at their very core lies congruence.

I’ve blogged before on my reason to run. Previously running was truly omnidirectional, and truth be told it often took me miles from my intended destination. I knew I needed to run, but like a poorly constructed training plan I lacked critical insight. But my lack of insight had little to do with my knowledge of running but everything to do with motivation. I ran to please others, I ran to control my weight, I ran to achieve a fleeting high, I ran because I could, I ran because I was angry, I ran because I was sad, I ran because I was scared of not running and perhaps in many ways for all of these reasons simultaneously.

Of course, running used to be ‘different’. My first medal was the size of a 50p piece and there was no goody bag – and that was for a triathlon. In the early days I don’t think I even used a stopwatch and GPS wasn’t a term even coined by the thinktanks, Parkrun and technical t-shirts were pipe dreams and the only measure I had was how long I’d been out for. Time on feet was all I knew unless I ventured on my bike to the nearest town which I knew was a little over four miles away and the village I grew up in was one of the longest in the UK. I believe it has grown since. One IKEA estate at a time.

 Critically there were no apps. There was no map my run, there was no Strava. For this I am grateful. Although, with hindsight, I knew I wasn’t training for the triathlon for positive reasons at the time I enjoyed the process. It served its purpose and with a complete inability to compare myself to other athletes I had absolutely no comprehension of my ‘ability’ or progress. I felt ready, therefore I was. Mentally I was convinced I would complete the course. Which I did. My direction, if there was one, was simply the finishing line.

 Strava, I believe, inhibits this natural directional process. Like the whale and the speedboat, with some, beaching is inevitable. According to the eminent social psychologist Leon Festinger, as outlined in his theory on cognitive dissonance, there is a tendency for individuals to seek consistency among their cognitions (i.e., beliefs, opinions). When there is an inconsistency between attitudes or behaviours (dissonance), something must change to eliminate the dissonance. In layman’s terms we are prone to compare ourselves with others and feel discourse should a balance not exist.  As a teacher I see this all the time. If permitted, students of similar abilities will naturally band together. However, Strava cannot be seen as congruent. Strava does not inherently perpetuate cheating – perish the thought somebody should falsify data – it does however heighten the perception of dissonance. We are not naturally drawn by the norms of social comparison, it is thrust upon us. It appears, according to the developers, competition and challenge are the lifeblood of a good app.

 At no point did a good app define any run being ‘good’. For from it.

 As I think back to some of my favourite runs it strikes me those I remember the most, due to the pure enjoyment and sense of fulfilment, were not the paths well-trodden, but the unknown route. More exactly, the runs where I’d become lost. For there, ironically, I found myself. For there I ran for me. Because I wanted to. Because I was being true to me. That is not to say every other time I have donned my trainers I wasn’t running with purpose, or for the enjoyment of the run, but to TRULY lose oneself actually takes some doing. There is a reason why being in the moment takes meditation.

For years I wanted a second tattoo. For years I exercised restraint. 17 years on from my first it now sits proudly on my inner forearm. Every part of it has meaning. I believe a true north can only be found when congruence comes totally from within. I must have looked at hundreds of tattoo designs before sitting down and designing my own. Running tattoo’s are often a bit of a cliché however there were some, connected with running that stood out with ‘to thyself be true’ standing out.

 Apparently, a tattoo needle pierces the skin roughly 3,000 times a minute. In the 120,000 tiny moments it took for the ink to penetrate my skin I found myself.

 My tattoo will remain with me for life. It will never be misplaced. It will never be lost, it will always be ‘with pain comes strength’.

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About Brett:

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Brett is a father, a teacher, a runner. He completed his first triathlon at the tender age of 17 and has gone on to run every distance from sprint mile to marathon and aims to complete his first ultra marathon in 2018 at the not so tender age of 47. 

He is open about his battle with mental health and since hitting rock bottom 8 years ago has been on what he would describe as being a life changing journey ever since. He is a firm believer that through sharing and support anything is possible and that above all else we must strive to de-stigmatise mental health.  You can follow Brett on Twitter and cheer him along as he battles his anxiety and beats it most days.

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